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February 24, 2009

Lolita History


The Lolita style began in the 1970's with brands such as Milk and Pink House making outfits that resembled Canada's Anne of Green Gables (which is widely loved in Japan) and, to a lesser extent, Little House on the Prairie. Angelic Pretty opened in 1979, Baby, The Stars Shine Bright opened in the 80's, and Moi-meme-Moitie opened in 1999.
Mana, ex-Malice Mizer (co-founded with Kozi, also guitar), is widely credited for having helped popularize Gothic Lolita, though he is not a founder of the style. He coined the terms "Elegant Gothic Lolita" (EGL) and "Elegant Gothic Aristocrat" (EGA) to describe the style of his own fashion label Moi-même-Moitié, which was founded in 1999. Other influential figures in the scene include the singer Kana, who often modeled for Lolita related fashion magazines, and Mitsukazu Mihara, who drew the first eight covers of the Gothic & Lolita Bible.

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